Client:
E-Commerce/DtC
As Featured on Shark Tank
Outdoor Lifestyle Company
Duration:
3 years
"Ali was essential to Outer’s early growth. He worked closely with us to build the systems, strategies, and processes that laid a strong foundation for our sales team to grow. His insights and support have had a lasting impact, helping us significantly grow our sales operations and overall revenue. I truly appreciate both him and Jocelyn’s commitment and the way they contributed to our growth journey"
Jiake Liu
CEO & Co-founder, Outer
Outer needed to turn its Shark Tank success into a scalable sales engine. Despite strong demand, the company had no formal structure, tools, or processes to manage growth.
No Scalable Infrastructure: There was no CRM or repeatable system for tracking or converting leads.
Disorganized Data: Customer inquiries lived across Slack, spreadsheets, and inboxes, with no single source of truth.
Manual Sales Processes: Every follow-up and deal update was done by hand, slowing the team down.
Limited Growth Path: No foundation existed for B2B or international expansion.
Inconsistent Onboarding: New hires lacked structure, leading to uneven performance and lost time.
Underused High-Potential Channels: Design consultations showed promise but lacked strategy or SOPs to grow.
Outer had momentum but no system to sustain it — and that’s where we came in.
Building the Foundation for Scalable Growth
Following Outer's Shark Tank launch, Ali built the company’s first structured sales foundation to turn high demand into real, repeatable revenue.
CRM Implementation & Process Optimization
We implemented a dedicated CRM to organize leads, streamline customer interactions, and track performance. Within months, Outer hit its first $2M sales month and secured a Series A led by Sequoia Capital.
Sales Enablement & Tech Stack Integration
From live chat and phone systems to custom workflows and tracking dashboards, we introduced tools that created visibility, automation, and efficiency across the team.
B2B and International Expansion
We developed the systems and partnerships to expand beyond DTC, establishing 22 strategic B2B relationships and creating the infrastructure for international growth.
Playbooks, Onboarding, and Team Training
As the company scaled, we built onboarding materials, sales playbooks, and performance frameworks to train new hires effectively and create team-wide consistency.
35% AOV Gain
With intentional efforts to build relationships with customers, we were able to increase the AOV for the company by implementing upsell strategies & techniques
8 Figure Sales Pipeline
After implementing our CRM tool, we were able to create a well oiled machine with a future pipeline of active deals worth over 8 figures for the entire company
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