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Case Studies
Case Studies
Discover how we transformed sales strategies into multimillion-dollar success stories through setting up simple systems & processes for growing brands like Outer & GTB.
Outer
Premium Outdoor Furniture
"Shark Tank" Brand
Sales Enablement
CRM Implementation
The Transformation:
Built the sales foundation behind Outer's first $2M month and Series A raise.
Implemented a scalable CRM and streamlined sales operations.
Expanded into B2B and international markets with 20+ partnerships.
Drove growth from 7-figure sales to over 9 figures in lifetime revenue.
Good Times Bartending
Hospitality
CRM Setup
Sales Automation
Lead Expansion
The Transformation:
Implemented a CRM and automated follow-ups, ending missed leads for good.
Boosted monthly revenue from $2K to $25K and built a $200K+ sales pipeline.
Saved 100+ hours per month through streamlined systems and SOPs.
Expanded into new lead channels like The Knot and Thumbtack with 60+ 5-star reviews.
Homebody
Luxury Indoor Furniture
E-Commerce
Revenue Growth
CRM Implementation
The Transformation:
Achieved $1M in sales within 30 days, turning two years of revenue into one record-breaking month.
Scaled 5x quarter-over-quarter, powered by automation, CRM, and structured follow-up systems.
Increased AOV by 30%+ through refined customer experience and targeted upsell strategies.
Built a scalable, repeatable sales engine that transformed promotions into predictable growth.
Sofia Kaman
Fine Jewelry
Luxury Retail
Team Leadership
Operational Excellence
The Transformation:
Built the systems behind 70% YoY revenue growth, with SK on track to surpass $3M+ in annual sales.
Implemented CRM, automations, and sales playbooks saving 10+ hours per week per team member.
Strengthened leadership through structured hiring, role clarity, and ongoing sales coaching.
Connected sales, operations, and marketing into a unified, data-driven growth engine.
Outer
Premium Outdoor Furniture
"Shark Tank" Brand
Sales Enablement
CRM Implementation
The Transformation:
Built the sales foundation behind Outer's first $2M month and Series A raise.
Implemented a scalable CRM and streamlined sales operations.
Expanded into B2B and international markets with 20+ partnerships.
Drove growth from 6-figure sales to over 9 figures in lifetime revenue.
Homebody
Luxury Indoor Furniture
E-Commerce
Revenue Growth
CRM Implementation
The Transformation:
Achieved $1M in sales within 30 days, turning two years of revenue into one record-breaking month.
Scaled 5x quarter-over-quarter, powered by automation, CRM, and structured follow-up systems.
Increased AOV by 30%+ through refined customer experience and targeted upsell strategies.
Built a scalable, repeatable sales engine that transformed promotions into predictable growth.
Good Times Bartending
Hospitality
CRM Setup
Sales Automation
Lead Expansion
The Transformation:
Implemented a CRM and automated follow-ups, ending missed leads for good.
Boosted monthly revenue from $2K to $25K and built a $200K+ sales pipeline.
Saved 100+ hours per month through streamlined systems and SOPs.
Expanded into new lead channels like The Knot and Thumbtack with 60+ 5-star reviews.
Sofia Kaman
Fine Jewelry
Luxury Retail
Team Leadership
Operational Excellence
The Transformation:
Built the systems behind 70% YoY revenue growth, with SK on track to surpass $3M+ in annual sales.
Implemented CRM, automations, and sales playbooks saving 10+ hours per week per team member.
Strengthened leadership through structured hiring, role clarity, and ongoing sales coaching.
Connected sales, operations, and marketing into a unified, data-driven growth engine.
B&B was exactly what we needed during a crucial time for our team. They helped us make sense of our sales strategy and guided us through setting up key tools like our CRM, phone system, and live chat. With their support, we reached our first $1M month, which was a huge milestone for us. B&B made the whole process feel less daunting and gave us confidence that we were building a well-oiled machine.
Shuang Liang
Co-Founder, Homebody
Ali was essential to Outer’s early growth. He worked closely with us to build the systems, strategies, and processes that laid a strong foundation for our sales team to grow. His insights and support have had a lasting impact, helping us significantly grow our sales operations and overall revenue. I truly appreciate both him and Jocelyn’s commitment and the way they contributed to our growth journey
Jiake Liu
CEO & Co-Founder, Outer
I worked closely with Jocelyn and the Believe & Build Team and saw firsthand how they helped us rethink our entire sales approach. They challenged how we qualified leads, aligned across departments, and set up systems to support long-term growth. Even as leadership shifted directions, B&B's work provided a steady framework which forced us to confront the gaps we needed to close to operate at a higher level. Their partnership not only elevated our processes, it reshaped how we moved and saw what was possible for the business.
Mary Beth Sales
Heaf of Communications & PR, Business Inside the Game
Before working with B&B, I was running my business off sticky notes and my own memory. I can’t tell you how many gigs I lost because I simply missed a follow up. I was wasting so much time answering the same questions over & over, tracking payments manually, and constantly feeling behind on everything. Now, I don’t have to think about any of that. Every inquiry is logged, every follow-up happens, and I can focus on what I do best—serving my clients. In just a few months, my business has grown in ways I never thought possible.
Alejandro Gonzalez
CEO & Co-Founder, GTB
B&B made me get brutally clear on the revenue-generating activities I was doing vs. the distractive/ chaotic/ disorganized patterns I was running in my business! They are a wealth of wisdom and upfront and extremely hardworking!
Anthony Escobar
Ceo & Founder, Firebreath LLC
B&B was exactly what we needed during a crucial time for our team. They helped us make sense of our sales strategy and guided us through setting up key tools like our CRM, phone system, and live chat. With their support, we reached our first $1M month, which was a huge milestone for us. B&B made the whole process feel less daunting and gave us confidence that we were building a well-oiled machine.
Shuang Liang
Co-Founder, Homebody
Ali was essential to Outer’s early growth. He worked closely with us to build the systems, strategies, and processes that laid a strong foundation for our sales team to grow. His insights and support have had a lasting impact, helping us significantly grow our sales operations and overall revenue. I truly appreciate both him and Jocelyn’s commitment and the way they contributed to our growth journey
Jiake Liu
CEO & Co-Founder, Outer
I worked closely with Jocelyn and the Believe & Build Team and saw firsthand how they helped us rethink our entire sales approach. They challenged how we qualified leads, aligned across departments, and set up systems to support long-term growth. Even as leadership shifted directions, B&B's work provided a steady framework which forced us to confront the gaps we needed to close to operate at a higher level. Their partnership not only elevated our processes, it reshaped how we moved and saw what was possible for the business.
Mary Beth Sales
Heaf of Communications & PR, Business Inside the Game
Before working with B&B, I was running my business off sticky notes and my own memory. I can’t tell you how many gigs I lost because I simply missed a follow up. I was wasting so much time answering the same questions over & over, tracking payments manually, and constantly feeling behind on everything. Now, I don’t have to think about any of that. Every inquiry is logged, every follow-up happens, and I can focus on what I do best—serving my clients. In just a few months, my business has grown in ways I never thought possible.
Alejandro Gonzalez
CEO & Co-Founder, GTB
B&B made me get brutally clear on the revenue-generating activities I was doing vs. the distractive/ chaotic/ disorganized patterns I was running in my business! They are a wealth of wisdom and upfront and extremely hardworking!
Anthony Escobar
Ceo & Founder, Firebreath LLC
Sofia Kaman
Fine Jewelry
Luxury Retail
Team Leadership
Operational Excellence
The Transformation:
Built the systems behind 70% YoY revenue growth, with SK on track to surpass $3M+ in annual sales.
Implemented CRM, automations, and sales playbooks saving 10+ hours per week per team member.
Strengthened leadership through structured hiring, role clarity, and ongoing sales coaching.
Connected sales, operations, and marketing into a unified, data-driven growth engine.
Homebody
Luxury Indoor Furniture
E-Commerce
Revenue Growth
CRM Implementation
The Transformation:
Achieved $1M in sales within 30 days, turning two years of revenue into one record-breaking month.
Scaled 5x quarter-over-quarter, powered by automation, CRM, and structured follow-up systems
Increased AOV by 30%+ through refined customer experience and targeted upsell strategies.
Built a scalable, repeatable sales engine that transformed promotions into predictable growth.
Good Times Bartending
Hospitality
CRM Setup
Sales Automation
Lead Expansion
The Transformation:
Implemented a CRM and automated follow-ups, ending missed leads for good.
Boosted monthly revenue from $2K to $25K and built a $200K+ sales pipeline.
Saved 100+ hours per month through streamlined systems and SOPs.
Expanded into new lead channels like The Knot and Thumbtack with 60+ 5-star reviews.
Outer
Premium Outdoor Furniture
"Shark Tank" Brand
Sales Enablement
CRM Implementation
The Transformation:
Built the sales foundation behind Outer's first $2M month and Series A raise.
Implemented a scalable CRM and streamlined sales operations.
Expanded into B2B and international markets with 20+ partnerships.
Drove growth from 7-figure sales to over 9 figures in lifetime revenue.