Modernize Your Sales. Build a System That Scales.
Your sales team should not rely on pure hustle to win.
We focus on sales modernization and building sales operating systems for sustainable and intentional growth, giving founders the structure, visibility, and repeatability they need to scale confidently.
Your sales team should not rely on pure hustle to win.
We focus on sales modernization and building sales operating systems for sustainable and intentional growth, giving founders the structure, visibility, and repeatability they need to scale confidently.
Trusted by companies turning messy sales into real growth
Trusted by companies turning messy sales into real growth
OPERATIONS
SALES ENABLEMENT
LEADERSHIP DEVELOPMENT
TEAM EFFECTIVENESS
MARKETING ENABLEMENT
SEO
DESIGN
CRM IMPLEMENTATION
SOP DOCUMENTATION
PROCESS AUTOMATION
OPERATIONS
SALES ENABLEMENT
LEADERSHIP DEVELOPMENT
TEAM EFFECTIVENESS
MARKETING ENABLEMENT
SEO
DESIGN
CRM IMPLEMENTATION
SOP DOCUMENTATION
PROCESS AUTOMATION
GROWTH STRATEGY
SALES ENABLEMENT
LEADERSHIP DEVELOPMENT
TEAM EFFECTIVENESS
TECH IMPLEMENTATION
SALES TRAINING & COACHING
OPERATIONS
CRM IMPLEMENTATION
SOP DOCUMENTATION
PROCESS AUTOMATION
Wave goodbye to
Wave goodbye to
startup burnout
missed leads
no automation
team misalignment
operational mess
growing pains
lead confusion
startup burnout
missed leads
no automation
team misalignment
operational mess
growing pains
lead confusion
startup burnout
missed leads
no automation
team misalignment
operational mess
growing pains
lead confusion
startup burnout
missed leads
no automation
team misalignment
operational mess
growing pains
lead confusion
For Founders Who Want More
What We Do
Fix the Sales Engine
We design clear sales systems, implement the right CRM and automation, and equip your team with playbooks they actually use.
Sales Process & Pipeline Design
Playbooks & Messaging
CRM Implementation & Dashboards
Systems Automation & Tech Stack
Sales Training & Coaching
Sales Compensation & Incentives
Lead Channel Development
Sales Growth Strategy
Productivity Optimization
At Believe & Build, we turn messy sales processes into predictable growth engines. We design clear pipelines, build playbooks your team will actually use, and implement CRMs and automations that eliminate chaos and keep reps selling. Alongside the tools, we provide hands-on training, coaching, and incentive structures so your team feels confident, motivated, and equipped to close more deals. Whether you need stronger lead channels, smarter systems, or a strategy for scaling, we build sales foundations that create clarity, confidence, and million-dollar months.
Align Leadership and Team Execution
We help founders clarify priorities, strengthen accountability, and build teams that execute with confidence. With the right structure in place, growth becomes intentional instead of reactive.
Leadership Development
Executive Leadership Development
Personal Leadership Development
Organizational Change Management
Team Effectiveness Consulting
Talent Systems
At Believe & Build, we help founders and executives grow into confident leaders and build teams that thrive. Through coaching, alignment sessions, and proven frameworks, we simplify leadership and strengthen collaboration so businesses can scale without chaos. From prioritization and decision-making to culture and team performance, we equip leaders with the tools and clarity they need to inspire, empower, and create lasting success.
Build the Infrastructure That Supports Scale
We implement SOPs, automation, project management tools, and reporting dashboards that keep your business moving forward without constant oversight.
SOP Documentation
Project & Task Management Systems
Data & Knowledge Management
Process Automation
Workflow Design
Scaling without systems leads to chaos. We design clear SOPs, project management tools, data hubs, and automations that keep work moving and teams accountable. With the right structure in place, projects finish faster, teams stay aligned, and leaders can focus on growth instead of daily fires.
Founder Fit
Who Thrives With Us
(And Who Doesn’t)
This is not for you if…
You want overnight growth without fixing root problems
You resist structure or accountability
You see growth as a cost instead of an investment
You refuse to let go of control
This is for you if…
Your revenue depends too heavily on you
Your marketing isn’t driving sales
Leads fall through the cracks
Your team lacks shared systems
You’re ready to scale intentionally, not chaotically
Case Study
How We Helped Homebody Grow to their First Million Dollar Month
How We Helped Homebody Grow to their First Million Dollar Month
Well Oiled Machine
We built the backend systems—from CRM implementation to sales playbook & communications—that turned early momentum into real long-term growth.
5x Quarter over Quarter Growth
We helped build Homebody’s sales infrastructure and SOPs from the ground up, creating a strong foundation for their sales operations to scale sustainably.
First $1M+ Month
By equipping them with a CRM, our direct sales support, and a streamlined sales system in place, Homebody unlocked its first 7-figure month and was set up with a $1M+ pipeline.
30% Increase in AOV
By improving the sales flow & language to reflect a more premium nature, we helped increase the AOV. Better customer experience = more $$$ per customer.
Industries We Serve
Startup
Luxury Retail
Premium Retail
Tech Company
Small Business
Professional Services
Direct-to-Consumer
E-Commerce
How We Work
The B&B Process
01
Step
01
Discover & Diagnose
We begin with a focused conversation to understand your business, your goals, and what is getting in the way. Our team asks thoughtful questions, listens closely, and digs into the root causes behind the challenges. We only move forward if we are confident we can deliver real results.
Step
01
Discover & Diagnose
We begin with a focused conversation to understand your business, your goals, and what is getting in the way. Our team asks thoughtful questions, listens closely, and digs into the root causes behind the challenges. We only move forward if we are confident we can deliver real results.
02
Step
02
Design the System
Next, we take what we learned and create a simple, customized plan built around your team. The proposal outlines the scope, timeline, and pricing in plain language so everyone knows what to expect. Instead of generic advice, you get a clear roadmap that shows exactly what we will build and why it matters.
Step
02
Design the System
Next, we take what we learned and create a simple, customized plan built around your team. The proposal outlines the scope, timeline, and pricing in plain language so everyone knows what to expect. Instead of generic advice, you get a clear roadmap that shows exactly what we will build and why it matters.
03
Step
03
Implement & Train
This is where ideas turn into action. We roll up our sleeves to implement the systems, processes, and tools that eliminate chaos and create clarity. Along the way, we empower your team with the training, resources, and confidence to make these systems part of their everyday work.
Step
03
Implement & Train
This is where ideas turn into action. We roll up our sleeves to implement the systems, processes, and tools that eliminate chaos and create clarity. Along the way, we empower your team with the training, resources, and confidence to make these systems part of their everyday work.
04
Step
04
Optimize & Scale
Once your systems are live, we stay close to measure results, gather feedback, and refine quickly. We test what works, adjust what does not, and strengthen your foundation at every step. As you grow, we continue building smarter systems that allow your business to scale with confidence and purpose.
Step
04
Optimize & Scale
Once your systems are live, we stay close to measure results, gather feedback, and refine quickly. We test what works, adjust what does not, and strengthen your foundation at every step. As you grow, we continue building smarter systems that allow your business to scale with confidence and purpose.
What We Do (and Do Really Well)
Founders Who Want More
Fix the Sales Engine
We design clear sales systems, implement the right CRM and automation, and equip your team with playbooks they actually use.
Align Leadership and Team Execution
We help founders clarify priorities, strengthen accountability, and build teams that execute with confidence. With the right structure in place, growth becomes intentional instead of reactive.
Build the Infrastructure That Supports Scale
We implement SOPs, automation, project management tools, and reporting dashboards that keep your business moving forward without constant oversight.
Testimonials
Their Success Stories
Success Leaves Clues, Here’s the Proof.
Success Leaves Clues, Here’s the Proof.
Jiake Liu
CEO & Co-Founder, Outer
"Ali was essential to Outer’s early growth. He worked closely with us to build the systems, strategies, and processes that laid a strong foundation for our sales team to grow. His insights and support have had a lasting impact, helping us significantly grow our sales operations and overall revenue. I truly appreciate both him and Jocelyn’s commitment and the way they contributed to our growth journey"
Shuang Liang
Co-Founder, Homebody
"B&B was exactly what we needed during a crucial time for our team. They helped us make sense of our sales strategy and guided us through setting up key tools like our CRM, phone system, and live chat. With their support, we reached our first $1M month, which was a huge milestone for us. B&B made the whole process feel less daunting and gave us confidence that we were building a well-oiled machine."
Alejandro Gonzalez
CEO & Co-Founder, Good Times Bartending
"Before working with B&B, I was running my business off sticky notes and my own memory. I can’t tell you how many gigs I lost because I simply missed a follow up. I was wasting so much time answering the same questions over & over, tracking payments manually, and constantly feeling behind on everything. Now, I don’t have to think about any of that. Every inquiry is logged, every follow-up happens, and I can focus on what I do best—serving my clients. In just a few months, my business has grown in ways I never thought possible."
Mary Beth Sales
Former Head of Communications & PR, BIG
"I worked closely with Jocelyn and the Believe & Build Team and saw firsthand how they helped us rethink our entire sales approach. They challenged how we qualified leads, aligned across departments, and set up systems to support long-term growth. Even as leadership shifted directions, B&B's work provided a steady framework which forced us to confront the gaps we needed to close to operate at a higher level. Their partnership not only elevated our processes, it reshaped how we moved and saw what was possible for the business."
Anthony Escobar
CEO & Founder, Firebreath LLC
"B&B made me get brutally clear on the revenue-generating activities I was doing vs. the distractive/ chaotic/ disorganized patterns I was running in my business! They are a wealth of wisdom and upfront and extremely hardworking!"
Become another success story today!
Industries We Serve
Startup
Luxury Retail
Premium Retail
Tech Company
Direct to Consumer
E-Commerce
Professional Services
Small Business
You’ve Built Something Valuable.
Now Let’s Make It Scalable.
Industries We Serve
Startup
Luxury Retail
Premium Retail
Tech Company
Small Business
Professional Services
Direct-to-Consumer
E-Commerce
You’ve Built Something Valuable.
Now Let’s Make It Scalable.
You’ve Built Something Valuable.
Now Let’s Make It Scalable.
OPERATIONS
SALES ENABLEMENT
LEADERSHIP DEVELOPMENT
TEAM EFFECTIVENESS
MARKETING ENABLEMENT
SEO
DESIGN
CRM IMPLEMENTATION
SOP DOCUMENTATION
PROCESS AUTOMATION
OPERATIONS
SALES ENABLEMENT
LEADERSHIP DEVELOPMENT
TEAM EFFECTIVENESS
MARKETING ENABLEMENT
SEO
DESIGN
CRM IMPLEMENTATION
SOP DOCUMENTATION
PROCESS AUTOMATION
FAQs
We’re Here to Help
What kind of businesses do you typically work with?
How do you customize your services to fit my business needs?
Can you tell me about your pricing?
What makes B&B different from other sales consulting firms?
Do you offer any guarantees?
Can you help with ongoing support after the initial implementation?
What if I have a unique challenge that isn’t listed in your services?
How long does it take to see results?
What kind of businesses do you typically work with?
How do you customize your services to fit my business needs?
Can you tell me about your pricing?
What makes B&B different from other sales consulting firms?
Do you offer any guarantees?
Can you help with ongoing support after the initial implementation?
What if I have a unique challenge that isn’t listed in your services?
How long does it take to see results?