How We Helped Homebody Grow 25x & Hit Their First Million Dollar Month

How We Helped Homebody Grow 25x & Hit Their First Million Dollar Month

Homebody had a great product, but their sales process was holding them back. Leads were slipping through the cracks, follow-ups were inconsistent, and revenue growth felt like a distant dream—until they partnered with Believe and Build. The result? A 25x revenue surge and a sales system that was built to run like a well-oiled machine. Keep reading to learn more about their transformation coming to life.

Homebody had a great product, but their sales process was holding them back. Leads were slipping through the cracks, follow-ups were inconsistent, and revenue growth felt like a distant dream—until they partnered with Believe and Build. The result? A 25x revenue surge and a sales system that was built to run like a well-oiled machine. Keep reading to learn more about their transformation coming to life.

About Homebody

  • E-commerce/DTC

  • Indoor modular furniture

  • Based in Los Angeles

How B&B helped Homebody

  • Sales Systems Optimization

  • Customer Service Enhancement

  • Sales Team Recruitment and Training

  • Strategic Planning and Implementation

"B&B was exactly what we needed during a crucial time for our team. They helped us make sense of our sales strategy and guided us through setting up key tools like our CRM, phone system, and live chat. With their support, we reached our first $1M month, which was a huge milestone for us. B&B made the whole process feel less daunting and gave us confidence that we were building a well-oiled machine."

"B&B was exactly what we needed during a crucial time for our team. They helped us make sense of our sales strategy and guided us through setting up key tools like our CRM, phone system, and live chat. With their support, we reached our first $1M month, which was a huge milestone for us. B&B made the whole process feel less daunting and gave us confidence that we were building a well-oiled machine."

Shuang Liang

COO & Co-Founder, Homebody

The Problem

Homebody wasn’t just struggling to scale—they had no sales system whatsoever. Promotions would temporarily boost sales, but the moment discounts disappeared, so did their customers. It was chaos:

No CRM: Leads were coming in, but there was zero tracking, zero automation, and zero structure to manage them.

No Follow-Ups: Once a potential customer showed interest, they were left hanging in the void—no nurture, no second touch, no closes

No Sales Process: There was no method for turning leads into paying customers. Sales rep was winging it daily, relying on luck instead of strategy.

No Customer Communication Strategy: The brand had a premium product, but their sales team was managing too many responsibilities and unintentionally ghosting customers instead of guiding them through the buying journey.

No Sustainable Revenue Model: Their entire revenue depended on discount-driven promotions—when they weren’t running a sale, sales tanked.

Homebody wasn’t just struggling to scale—they had no sales system whatsoever. Promotions would temporarily boost sales, but the moment discounts disappeared, so did their customers. It was chaos:

No CRM: Leads were coming in, but there was zero tracking, zero automation, and zero structure to manage them.

No Follow-Ups: Once a potential customer showed interest, they were left hanging in the void—no nurture, no second touch, no closes

No Sales Process: There was no method for turning leads into paying customers. Sales rep was winging it daily, relying on luck instead of strategy.

No Customer Communication Strategy: The brand had a premium product, but their sales team was managing too many responsibilities and unintentionally ghosting customers instead of guiding them through the buying journey.

No Sustainable Revenue Model: Their entire revenue depended on discount-driven promotions—when they weren’t running a sale, sales tanked.

The Solution

At Believe and Build, we don’t just fix sales problems—we create scalable sales engines that fuel long-term success. Homebody needed a structured approach that would empower their team, capture every opportunity, and drive sustainable growth.

A CRM That Works: We implemented a smart, easy-to-use CRM that ensured lead were no longer forgotten. Every potential customer was tracked, engaged, and nurtured through a structured pipeline.

Follow-Ups to Build Relationships: We designed a multi-touch sales sequence that helped Homebody turn inquiries into conversations and conversations into conversions. No more lost opportunities—just stronger, more meaningful customer connections.

Playbook for Consistent Wins: We created a repeatable, step-by-step strategy that empowered Homebody’s team to close deals with confidence, tailoring the specific follow up communications based on the respective lead source. This ensures sales SOPs are in place so it doesn’t feel like guesswork.

✅ Team Built for Growth: We helped bring in the right people for both sales and customer service and helped to hire, train, and onboard them for success.

Higher Order Values, Higher Profits: By optimizing the customer experience, we increased Homebody’s AOV by a little over 30%, ensuring that every sale was more profitable, and customers kept coming back.

✅ A Predictable, Scalable Sales Engine: No more hoping for the next big promotion to save the quarter. We created a structured, data-driven approach to sales that turned unpredictability into steady revenue growth we can forecast.

The Results

$1M in Sales in 30 Days

What once took two years to produce, we helped them achieve in a 30 day period with only 2 sales team members.

$13M+ in Lifetime Revenue

From struggling to scale → to double-digit millions in revenue.As we enter 2025, the early heavy lifting for sales operations that we’ve done has set Homebody’s sales foundation up to exceed $13M+ in lifetime revenue.

25x Revenue Increase Quarter Over Quarter

We built a high-converting sales engine—automating follow-ups, creating a seamless CRM system, and giving the sales team a clear roadmap to close more deals, faster. The result? 25x revenue growth in just the first three month period—and a system built to scale beyond.

30%+ Average Order Value (AOV) Increase

More sales are great, but bigger sales are even better. We reimagined Homebody’s buying experience—introducing high-impact upsells and a seamless sales flow that encouraged customers to spend roughly 30% more and come back. More revenue per customer, without spending more on ads.

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