Client:
E-commerce/DTC
Indoor modular furniture
Based in Los Angeles
Duration:
7 months
"B&B was exactly what we needed during a crucial time for our team. They helped us make sense of our sales strategy and guided us through setting up key tools like our CRM, phone system, and live chat. With their support, we reached our first $1M month, which was a huge milestone for us. B&B made the whole process feel less daunting and gave us confidence that we were building a well-oiled machine."

Shuang Liang
COO & Co-founder, Homebody
Homebody wasn’t just struggling to scale—they had no sales system whatsoever. Promotions would temporarily boost sales, but the moment discounts disappeared, so did their customers. It was chaos:
No CRM: Leads were coming in, but there was zero tracking, zero automation, and zero structure to manage them.
No Follow-Ups: Once a potential customer showed interest, they were left hanging in the void—no nurture, no second touch, no closes
No Sales Process: There was no method for turning leads into paying customers. Sales rep was winging it daily, relying on luck instead of strategy.
No Customer Communication Strategy: The brand had a premium product, but their sales team was managing too many responsibilities and unintentionally ghosting customers instead of guiding them through the buying journey.
No Sustainable Revenue Model: Their entire revenue depended on discount-driven promotions, when they weren’t running a sale, sales tanked.
At Believe and Build, we don’t just fix sales problems, we create scalable sales engines that fuel long-term success. Homebody needed a structured approach that would empower their team, capture every opportunity, and drive sustainable growth.
A CRM That Works
We implemented a smart, easy-to-use CRM that ensured lead were no longer forgotten. Every potential customer was tracked, engaged, and nurtured through a structured pipeline.
Follow-Ups to Build Relationships
We designed a multi-touch sales sequence that helped Homebody turn inquiries into conversations and conversations into conversions. No more lost opportunities, just stronger, more meaningful customer connections.
Playbook for Consistent Wins
We created a repeatable, step-by-step strategy that empowered Homebody’s team to close deals with confidence, tailoring the specific follow up communications based on the respective lead source. This ensures sales SOPs are in place so it doesn’t feel like guesswork.
Team Built for Growth
We helped bring in the right people for both sales and customer service and helped to hire, train, and onboard them for success.
Higher Order Values, Higher Profits
By optimizing the customer experience, we increased Homebody’s AOV by a little over 30%, ensuring that every sale was more profitable, and customers kept coming back.
A Predictable, Scalable Sales Engine
No more hoping for the next big promotion to save the quarter. We created a structured, data-driven approach to sales that turned unpredictability into steady revenue growth we can forecast.
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