About Homebody
E-commerce/DTC
Indoor modular furniture
Based in Los Angeles
How B&B helped Homebody
Sales Systems Optimization
Customer Service Enhancement
Sales Team Recruitment and Training
Strategic Planning and Implementation
Shuang Liang
COO & Co-Founder, Homebody
The Problem
The Solution
At Believe and Build, we don’t just fix sales problems—we create scalable sales engines that fuel long-term success. Homebody needed a structured approach that would empower their team, capture every opportunity, and drive sustainable growth.
✅ A CRM That Works: We implemented a smart, easy-to-use CRM that ensured lead were no longer forgotten. Every potential customer was tracked, engaged, and nurtured through a structured pipeline.
✅ Follow-Ups to Build Relationships: We designed a multi-touch sales sequence that helped Homebody turn inquiries into conversations and conversations into conversions. No more lost opportunities—just stronger, more meaningful customer connections.
✅ Playbook for Consistent Wins: We created a repeatable, step-by-step strategy that empowered Homebody’s team to close deals with confidence, tailoring the specific follow up communications based on the respective lead source. This ensures sales SOPs are in place so it doesn’t feel like guesswork.
✅ Team Built for Growth: We helped bring in the right people for both sales and customer service and helped to hire, train, and onboard them for success.
✅ Higher Order Values, Higher Profits: By optimizing the customer experience, we increased Homebody’s AOV by a little over 30%, ensuring that every sale was more profitable, and customers kept coming back.
✅ A Predictable, Scalable Sales Engine: No more hoping for the next big promotion to save the quarter. We created a structured, data-driven approach to sales that turned unpredictability into steady revenue growth we can forecast.
The Results
$1M in Sales in 30 Days
What once took two years to produce, we helped them achieve in a 30 day period with only 2 sales team members.
$13M+ in Lifetime Revenue
From struggling to scale → to double-digit millions in revenue.As we enter 2025, the early heavy lifting for sales operations that we’ve done has set Homebody’s sales foundation up to exceed $13M+ in lifetime revenue.
25x Revenue Increase Quarter Over Quarter
We built a high-converting sales engine—automating follow-ups, creating a seamless CRM system, and giving the sales team a clear roadmap to close more deals, faster. The result? 25x revenue growth in just the first three month period—and a system built to scale beyond.
30%+ Average Order Value (AOV) Increase
More sales are great, but bigger sales are even better. We reimagined Homebody’s buying experience—introducing high-impact upsells and a seamless sales flow that encouraged customers to spend roughly 30% more and come back. More revenue per customer, without spending more on ads.
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